Some bands these days are taking the idea of the concept album one step further. With the vast expanse of the internet, they are creating “online mysteries” of sorts for their fans.
Recently, Nine Inch Nails released one of these mysteries to the public by placing flash drives in bathrooms at their shows. These drives had unreleased tracks on them, and pictures which lead to lead to clues on websites. Rolling Stone, as well as Wikipedia explains the mystery in detail.
This is a good way to get fans involved and give people another reason to buy a new CD. Releasing tracks from a CD that isn’t out yet is also good promotion. Only time will tell if Nine Inch Nails’s mystery hype will give them extra success.
Nine Inch Nails might be getting a lot of attention, but they are certainly not the only band out there to have one of these mysteries. Another band, AFI, created another elaborate online mystery, utilizing a number of social networking sites. You can read a summary of the mystery here, written by the editor of Buzznet (another up and coming social networking website). Like Nine Inch Nails, AFI used website clues, MySpace, and even Craig’s List to ultimately lead up to information about a few “secret” shows that the band would play, putting them in higher demand from their fans
These mysteries highlight the impact that the internet and social networking websites have had on the music business. Bands realize that this (the internet) is where their fans are coming from, and this is where they should try and create success.
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